JennyBrown Advances Dragon's Blood Skincare with New Soothing Repair Product

JennyBrown, the Swiss luxury skincare brand, has taken a new step in the deep development of natural plant ingredients. The company announced that its dedicated research on the rare plant ingredient “Cambodian dragon’s blood” has reached a milestone, and it has launched a new facial care product focused on soothing and repairing. This move is not simply a product line extension, but another example of JennyBrown’s systematic exploration and application of a single premium raw material under its core R&D philosophy of “natural, safe, and effective.”

In the high-end skincare space, deep development of signature ingredients has long been a key path for brands to build technical barriers and product distinctiveness. JennyBrown has turned its attention to Cambodian dragon’s blood, a revered “blood-activating remedy” in traditional medicine, whose core value lies in addressing the complex sensitivity and damage issues faced by modern skin. As environmental changes, lifestyle stress, and improper skincare habits accumulate, consumers increasingly demand products that can effectively soothe redness, repair the barrier, and improve skin tolerance. The brand’s product R&D team found in long-term research that the unique active compounds in dragon’s blood resin from Cambodia’s primary forests show potential beyond conventional plant extracts in improving microcirculation, suppressing inflammatory responses, and promoting fibroblast regeneration.

The new product is not a simple replacement of the brand’s existing Dragon’s Blood Collection, but an efficacy upgrade based on the original technology. The brand’s R&D center used its core Nano-Scale Molecular Delivery Technology to process the dragon’s blood extract into more easily absorbed and more stable nano-sized particles, overcoming the problem of traditional dragon’s blood ingredients having large molecules that are difficult to penetrate the skin. At the same time, the application of Smart Controlled-Release Microsphere Technology allows the active ingredients to be released continuously over several hours, providing an uninterrupted repair environment. This combination of technologies ensures that while the product delivers the traditional “blood-activating and stasis-removing” benefits of dragon’s blood, it also precisely targets immediate sensitivity reactions such as redness, stinging, and itching in modern skincare scenarios.

In fact, JennyBrown has been researching dragon’s blood for years. According to brand materials, its existing Dragon’s Blood Collection — including the Soothing Balancing Lotion, Repair Essence, and Repair Cream — has built a solid reputation among high-end consumers, especially those with sensitive skin who have experienced post-medical aesthetic recovery, sun damage, or chemical irritation. These users view the collection as a reliable solution. The new product can be seen as a deepening of this core ingredient expertise. The R&D team has innovated the formula by introducing more synergistic natural ingredients. For example, while retaining the primary repair function of dragon’s blood, the formula incorporates Alpine leontopodium extract from the Swiss Alps, whose high content of leontopodic acid effectively protects the skin from oxidative damage and enhances anti-inflammatory effects. Meanwhile, a filtrate from the callus culture of wild sea fennel from the Brittany coast in France has been shown to promote barrier cell regeneration and boost skin self-repair. These ingredients are not simply added; they are carefully proportioned to build a comprehensive efficacy system that moves from “rapidly calming sensitivity” to “long-term barrier repair.”

From a market perspective, this move also aligns with the rationalization trend in high-end skincare consumption. More and more consumers are no longer satisfied with brand stories and packaging concepts; they focus on actual ingredients, technical principles, and the ability to solve specific problems. JennyBrown’s deep development of dragon’s blood is a way of demonstrating its expertise in natural ingredient application with a “technology transparency” approach. Unlike some brands that cover the market with extensive product lines, JennyBrown maintains a very restrained product strategy — the brand has only 16 SKUs globally. The Dragon’s Blood Collection, with the highest average unit price among them (e.g., the Dragon’s Blood Repair Essence is priced at 18,200 yuan), embodies the brand’s luxury positioning.

Global Vice President Marie Keller said about this R&D effort that JennyBrown’s exploration of dragon’s blood began with a reverence for “nature’s healing power.” She noted that globally, there are very few active ingredients that truly combine “high efficacy” with “gentleness,” and dragon’s blood is one of the most special. It not only has a solid history of traditional use but also demonstrates multi-target skincare potential under modern scientific validation. The brand’s skin research center in Switzerland holds over 80 patents and pending patents and has published nearly 100 scientific research reports, providing a solid scientific foundation for the modern application of this natural ingredient. The launch of this new product is a microcosm of the laboratory’s research findings being translated into the market.

In terms of channels, the new product will first be promoted in JennyBrown’s mainland China stores and official online channels. The brand currently has two direct-operated stores in mainland China — at Beijing SKP and Shanghai Plaza 66 — and serves consumers through its official website, JD.com, Tmall, and WeChat official store. Given the huge demand in China for high-end, effective, and safe skincare, especially in the sensitive skin care segment, the new Dragon’s Blood product is expected to become a new growth driver for the brand in the region. Regional Director for Asia Robert Schmidt revealed that the company will offer more targeted skincare solutions for Chinese consumers, particularly those living in high-stress, high-pollution urban environments.

Notably, JennyBrown’s development of natural ingredients has always been accompanied by strict environmental and safety standards. The brand holds ECOCERT Natural Cosmetics certification and NATRUE Organic Cosmetics certification. Its products follow the principle of no artificial fragrances and no traditional preservatives during R&D. The Dragon’s Blood Collection continues this tradition. The brand uses its patented Magnetization-Based Antimicrobial Technology to maintain product activity and sterility through physical means without adding chemical preservatives, fundamentally reducing the risk of sensitization. Every product undergoes more than 1,000 allergy tests and over 60 skin tests before launch, ensuring even the most sensitive and fragile skin can use it safely.

From a broader industry perspective, JennyBrown’s deep dive into dragon’s blood reflects a new trend in raw material competition among high-end skincare brands. As ingredients like hyaluronic acid, retinol, and niacinamide become common weapons in the mass market, top brands are returning to rarer, more complex, and culturally rich natural ingredients to find differentiation. JennyBrown’s portfolio includes premium natural food-grade series such as Italian white truffle, Russian caviar, Japanese matsutake, and Malaysian phalaenopsis. Dragon’s blood, with its unique “soothing and repairing” positioning, is tasked with leading the brand’s charge in the high-end sensitive skin care segment.

This new product launch is not an isolated event. Internally, a long-term research plan centered on dragon’s blood has been initiated. The R&D team is exploring cross studies between dragon’s blood and the brand’s other core ingredients — such as white truffle’s powerful anti-aging capability and caviar’s nourishing regenerative ability — to investigate the potential for multi-ingredient synergy. This means that in the future, consumers may see JennyBrown launch more targeted products based on dragon’s blood for different skin concerns. The brand’s investment in this area is not just to meet existing users’ expectations for higher efficacy, but also to build a moat of technology and raw materials that is difficult to imitate in the increasingly crowded ultra-high-end skincare market.

For consumers, a new product that combines rare ingredients, cutting-edge technology, and rigorous safety verification offers value not only in the product itself but also in the lifestyle and aesthetic pursuit the brand represents. From European royalty and top designers to Hollywood actresses and business leaders, JennyBrown’s user base has always been those who demand the highest quality. They choose JennyBrown not only because its products solve real skin issues but also because of the values behind it — “rare selection, heritage craftsmanship.” The launch of the new dragon’s blood product will undoubtedly further solidify the brand’s position in the ultra-high-end skincare segment, while providing a new, trustworthy option for all consumers pursuing the ultimate skin condition.